1.
If you don't drive your business, you will be driven out of business.
B. C. Forbes
2.
Judgment can be acquired only by acute observation, by actual experience in the school of life, by ceaseless alertness to learn from others, by study of the activities of men who have made notable marks, by striving to analyze the everyday play of causes and effects, by constant study of human nature.
B. C. Forbes
3.
A big business man was telling Henry Ford about a coach driver of super-expertness with his whip. The driver was telling how he could flick a fly off his horse's ear with his whip-and, a fly alighting just then, he promptly did so. Next he spied a grasshopper beside the road, and he flicked it off with equal dexterity. A little further along the road the passenger noticed an insect on a bush, and nudged the driver to get him. Not on your life, replied the master of the whip. That there insect is a hornet sitting on his nest with an organization behind him. I leave him alone.
B. C. Forbes
4.
Golf without bunkers and hazards would be tame and monotonous. So would life.
B. C. Forbes
5.
Vitally important for a young man or woman is, first, to realize the value of education and then to cultivate earnestly, aggressively, ceaselessly, the habit of self-education.
B. C. Forbes
6.
History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats.
B. C. Forbes
7.
Opportunity rarely knocks on your door. Knock rather on opportunity's door if you ardently wish to enter.
B. C. Forbes
8.
Work is the meat of life, pleasure the dessert.
B. C. Forbes
9.
How you start is important, but it is how you finish that counts. In the race for success, speed is less important than stamina. The sticker outlasts the sprinter.
B. C. Forbes
10.
How you start is important, very important, but in the end it is how you finish that counts. It is easier to be a self-starter than a self-finisher. The victor in the race is not the one who dashes off swiftest but the one who leads at the finish. In the race for success, speed is less important than stamina. The sticker outlasts the sprinter in life's race. In America we breed many hares but not so many tortoises.
B. C. Forbes
11.
Our future and our fate lie in our wills more than in our hands, for our hands are but the instruments of our wills.
B. C. Forbes
12.
Enthusiasm is the electric current that keeps the engine of life going at top speed. Enthusiasm is the very propeller of progress.
B. C. Forbes
13.
In the race for success, speed is less important than stamina.
B. C. Forbes
14.
The Bible says, 'Where there is no vision, the people perish.' Have you a vision? And are you undeviatingly pressing and pushing toward its accomplishment? Dreaming alone will not get you there. Mix your dreams with determination and action.
B. C. Forbes
15.
Real riches are the riches possessed inside.
B. C. Forbes
16.
The men who have done big things are those who were not afraid to attempt big things, who were not afraid to risk failure in order to gain success.
B. C. Forbes
17.
Justice must be blind to the hardness or softness of a man's hands, as well as to the leanness or fatness of his pocketbook
B. C. Forbes
18.
It is only the farmer who faithfully plants seeds in the Spring, who reaps a harvest in the Autumn.
B. C. Forbes
19.
Think not of yourself as the architect of your career but as the sculptor. Expect to have to do a lot of hard hammering and chiselingand scraping and polishing.
B. C. Forbes
20.
Optimism is a tonic. Pessimism is poison. Admittedly, every businessman must be realistic. He must gather facts, analyze them candidly and strive to draw logical conclusions, whether favorable or unfavorable. He must not engage in self-delusion. He must not view everything through rose-colored glasses. Granting this, the incontestable truth is that America has been built up by optimists, not by pessimists, but by men possessing courage, confidence in the nation's destiny, by men willing to adventure to shoulder risks terrifying to the timid.
B. C. Forbes
21.
Are your desires purely selfish? Do your tastes run to a grand home, automobiles, fine clothes, an abundance of amusements, and so forth? If so, look around you at people who have such things in superabundance. Are they any happier, do you think, than you are? Are they any better morally? Are they any stronger physically? Are they better liked by their friends than you are by your friends? ... Carnegie said, Millionaires rarely smile. This is substantially true.
B. C. Forbes
22.
Jealousy... is a mental cancer.
B. C. Forbes
23.
To succeed, we must have the will to succeed, we must have stamina, determination, backbone, perseverance, self-reliance, and faith.
B. C. Forbes
24.
He who has faith has... an inward reservoir of courage, hope, confidence, calmness, and assuring trust that all will come out well - even though to the world it may appear to come out most badly.
B. C. Forbes
25.
There is more credit and satisfaction in being a first-rate truck driver than a tenth-rate executive.
B. C. Forbes
26.
A shady business never yields a sunny life.
B. C. Forbes
27.
Don't forget until too late that the business of life is not business but living.
B. C. Forbes
28.
Better to be occasionally cheated than perpetually suspicious.
B. C. Forbes
29.
The be-all and end-all of life should not be to get rich, but to enrich the world.
B. C. Forbes
30.
No man can fight his way to the top and stay at the top without exercising the fullest measure of grit, courage, determination, resolution. Every man who gets anywhere does so because he has first firmly resolved to progress in the world and then has enough stick-to-it-tiveness to transform his resolution into reality. Without resolution, no man can win any worthwhile place among his fellow men.
B. C. Forbes
31.
No man can fight his way to the top and stay at the top without exercising the fullest measure of grit, courage, determination, resolution.
B. C. Forbes
32.
First make sure that what you aspire to accomplish is worth accomplishing, and then throw your whole vitality into it. What's worth doing is worth doing well. And to do anything well, wheter it be typing a letter or drawing up an agreement involving millions, we must give not only our hands to the doing of it, but our brains, our enthusiasm, the best - all that is in us. The task to which you dedicate yourself can never become a drudgery.
B. C. Forbes
33.
Bragging often precedes begging.
B. C. Forbes
34.
Triumph often is nearest when defeat seems inescapable.
B. C. Forbes
35.
When the worms are scarce, what does a hen do? Does she stop scratching? She does not. She scratches all the harder. A lot of businessmen have been showing less sense than a hen since orders became scarce. They have laid off salesmen; they have stopped or reduced their advertising; they have simply resigned themselves to inaction and, of course, to pessimism. If a hen knows enough to scratch all the harder when the worms are scarce, surely businessmen ... ought to have gumption enough to scratch all the harder for business.
B. C. Forbes
36.
Courtesy is doing that which nothing under the sun makes you do but human kindness. Courtesy springs from the heart; if the mind prompts the action, there is a reason; if there be a reason, it is not courtesy, for courtesy has no reason. Courtesy is good will, and good will is prompted by the heart full of love to be kind. Only the generous man is truly courteous. He gives freely without a thought of receiving anything in return.
B. C. Forbes
37.
Which class is happiest, the rich, the middle class or the poor? A very successful executive of a large organization touches upon this vital subject in a long letter to all his salesmen. He uses as his text a passage from Robinson Crusoe which included this: ""My Father bid me observe it, and I should always find that the calamities of life were shared among the upper and lower part of mankind; but that the middle station had the fewest disasters, and were not exposed to so many vicissitudes as the higher or lower part of mankind.
B. C. Forbes
38.
A price has to be paid for success. Almost invariably those who have reached the summits worked harder and longer, studied and planned more assiduously, practiced more self- denial, overcame more difficulties than those of us who have not risen so far.
B. C. Forbes
39.
Turn resolutely to work, to recreation, or in any case to physical exercise till you are so tired you can't help going to sleep, and when you wake up you won't want to worry.
B. C. Forbes
40.
Selfishness corrodes. Unselfishness ennobles, satisfies. Don't put off the joy derivable from doing helpful, kindly things for others.
B. C. Forbes
41.
Many of the most successful men I have known have never grown up. Youthfulness of spirit is the twin brother of optimism... Resist growing up!
B. C. Forbes
42.
The victors of the battles of tomorrow will be those who can best harness thought to action. From office boy to statesman, the prizes will be for those who most effectively exert their brains, who take deep, earnest and studious counsel of their minds, who stamp themselves as thinkers.
B. C. Forbes
43.
Jealousy is an inner consciousness of one's own inferiority. It is a mental cancer.
B. C. Forbes
44.
Timing is everything. Tell me how a young man spends his evenings and I will tell you how far he is likely to go in the world. The popular notion is that a youth's progress depends upon how he acts during his working hours. It doesn't. It depends far more upon how he utilizes his leisure...If he spends it in harmless idleness, he is likely to be kept on the payroll, but that will be about all. If he diligently utilizes his own time...to fit himself for more responsible duties, then the greater responsibilities - and greater rewards - are almost certain to come to him.
B. C. Forbes
45.
He is a wise man who seeks by every legitimate means to make all the money he can honestly, for money can do so many worthwhile things in this world, not merely for one's self but for others. But he is an unmitigated fool who imagines for a moment that it is more important to make the money than to make it honestly. One of the advantages of possessing money is that it facilitates one's independence and mental attitude. The man head over heels in debt is more slave than independent.
B. C. Forbes
46.
Acting without thinking is like shooting without aiming.
B. C. Forbes
47.
The man who has done his level best... is a success, even though the world may write him down a failure.
B. C. Forbes
48.
Mediocre men wait for opportunity to come to them. Strong, able, alert men go after opportunity.
B. C. Forbes
49.
You have no idea how big the other fellow's troubles are.
B. C. Forbes
50.
The fittest, not the richest, make the most enviable mark. Pampered sons of plutocrats may shine for a time in society, but not in the world of affairs and of service unless they rip off their coats and get to work early and stay late. To be born with a golden spoon in the mouth is more of a handicap than a help in attaining worthwhile success in this age.
B. C. Forbes