Bill Moggridge Quotes

Few people think about this or are aware of it. But there is nothing made by human beings that does not involve a design decision somewhere.

If there's a simple, easy design principle that binds everything together, it's probably about starting with the people.

I don’t think that anyone has really told (people) what design is. It doesn’t occur to most people that everything is designed--that every building and everything they touch in the world is designed. Even foods are designed now. So in the process of helping people understand this, making them more aware of the fact that the world around us is something that somebody has control of, perhaps they can feel some sense of control, too. I think that’s a nice ambition.

The only way to experience an experience is to experience it

If there is a simple, easy principle that binds everything I have done together, it is my interest in people and their relationship to things.

I like the concept of wearing in instead of wearing out.