Branding Quotes

If design isn't profitable, then it's art.

Brands and branding are the most significant gifts that commerce has ever made to popular culture.

I've never lived in a building without my name on it.

Branding is a profound manifestation of the human condition

What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.

Customers must recognize that you stand for something.

A great brand is a story that's never completely told.

Products are made in the factory, but brands are created in the mind.

A great brand is a story that never stops unfolding.

Personal branding is about figuring who you are and what turns you on and then monetising it

Branding is the art of becoming knowable, likable and trustable.

Branding is not about what something says or what it means, but how it makes us feel.

In a world where you can be anything, be yourself.

If your business is not a brand, it's a commodity.

Branding is simply a more efficient way to sell things.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

If you are not a brand, you are a commodity.

If you can't find your own center and love for yourself, nothing else works.

You too are a brand. Whether you know it or not. Whether you like it or not.

Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!

Branding is everything - and I mean everything.

I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.

A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.

Personal branding is one thing that you just can't do well on your own. You are too close to it.

When you're too concerned about branding, you're restricting yourself.

The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor situation I was describing? Literally, folks, the Camaro and Firebird were identical cars but you'd so have the Firebird buyers, the Pontiacs, "No way I'm I buying that Camaro!" " It's the same car." "Nooooo, it is not. That is a Chevy and mine is a Pontiac."

Branding is overrated.

In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.

Nationalism as we know it, is the result of a form of state-sponsored branding.

It can be tricky with branding these days, because everything is kind of branded.

I've always thought that a name says a lot about a person. So naturally, being named Howard, I always wanted to crawl into a hole.

TV feels quite constipated, and the thing I find particularly difficult is the branding of the channels where it's not 'Is it a good script?' but 'Is it a BBC2 script?'

You can trace a through-line from the eighties to the present, and in retrospect Trump was always one of the minor avatars of a certain business model, all through that time. One based on branding, celebrity, and exploiting certain quirks of media form for fun and profit. In some ways he is not all that exceptional.