Being trustworthy requires: Doing the right thing. And doing things right.
Don Peppers
2.
Without a customer, you don't have a business - all you have is a hobby.
Don Peppers
3.
Customer will create most value for you at point he thinks you're creating most value for him.
Don Peppers
4.
Empathy is the ultimate form of customer insight.
Don Peppers
5.
New technologies make it possible for even the mass marketer to assume the role of a small proprietor, doing business again wit individuals, one at a time.