Ed Benguiat Quotes

I do not think of type as something that should be readable. It should be beautiful.

The only place Avant Garde looks good is in the words Avant Garde.

To me designing has never been a job or profession. It's a way of life, like a priest or rabbi.

Doing something a long time does not mean you're good. It only means you've done it a long time.

Type should be beautiful — Screw readable!

The contributions that one makes in typography, design, and art in general cannot be, and must not be measured on how much money is involved. That would lead to total chaos. The word itself (contribution) is to give to a common purpose.

I don't think that success is the premise to what is good or bad.