Herb Lubalin Quotes

You can do a good ad without good typography, but you can't do a great ad without good typography.

Herb Lubalin

You can produce an acceptable ad without quality typography, but you cannot achieve excellence without it.

Sometimes you sacrifice legibility to increase impact.

Herb Lubalin

The better people communicate, the greater will be the need for better typography-expressive typography.

Herb Lubalin

Typography can be as exciting as illustration and photography.

Herb Lubalin