1.
Those who live by the sea can hardly form a single thought of which the sea would not be part.
Hermann Broch
2.
No one's death comes to pass without making some impression, and those close to the deceased inherit part of the liberated soul and become richer in their humanness.
Hermann Broch
3.
Although every man believes that his decisions and resolutions involve the most multifarious factors, in reality they are mere oscillation between flight and longing.
Hermann Broch
4.
The world has always gone through periods of madness so as to advance a bit on the road to reason.
Hermann Broch
5.
The man who is thus outside the confines of every value-combination, and has become the exclusive representative of an individual value, is metaphysically an outcast, for his autonomy presupposes the resolution and disintegration of all system into its individual elements; such a man is liberated from values and from style, and can be influenced only by the irrational.
Hermann Broch
6.
The maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is ethically depraved, a criminal willing radical evil. And since it is radical evil that is manifest here, evil per se, forming the absolute negative pole of every value-system, kitsch will always be evil, not just kitsch in art, but kitsch in every value-system that is not an imitation system.
Hermann Broch
7.
The goddess of beauty is the goddess Kitsch.
Hermann Broch
8.
One who hates is a man holding a magnifying-glass, and when he hates someone, he knows precisely that person's surface, from the soles of his feet all the way up to each hair on the hated head
Hermann Broch
9.
Are we, then, insane because we have not gone mad?
Hermann Broch
10.
The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."
Hermann Broch
11.
Kitsch tends to wallow in beauty - its shortcoming is not aesthetic, but ethical
Hermann Broch
12.
What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone.
Hermann Broch
13.
Romanticism is the mother of kitsch and that there are moments when the child becomes so like its mother that one cannot differentiate between them
Hermann Broch
14.
Kitsch generates pseudonovelty with no new insight into reality, or else does not concern itself at all with the new and produces its effects with more or less academic eclecticism.
Hermann Broch
15.
While love ceaselessly strives toward that which lies at the hiddenmost center, hatred only perceives the topmost surface . . .
Hermann Broch
16.
If the embodiment of the fundamental idea of our age were to be found in Victorian architecture, in the Church of Cristo Re in Rome or the Church in Brasilia, in Moscow University or the Capitol in Washington, then our age would undoubtedly be called the 'age of kitsch.'
Hermann Broch
17.
Were one merely to seek information, one should inquire of the man who hates, but if one wishes to know what truly is, one better ask the one who loves
Hermann Broch
18.
A kitsch novel describes the world not as it really is, but as it is hoped and feared to be.
Hermann Broch
19.
The techniques of kitsch, which are based on imitation, are rational and operate according to formulas; the remain rational even when their result has a highly irrational, even crazy, quality.
Hermann Broch
20.
You must neither completely nor partially copy the art of others. If so, you will be producing kitsch.
Hermann Broch
21.
Kitsch is certainly not "bad art," it forms its own closed system.
Hermann Broch