Jacques Ellul Quotes

Christians were never meant to be normal. We’ve always been holy troublemakers, we’ve always been creators of uncertainty, agents of dimension that’s incompatible with the status quo; we do not accept the world as it is, but we insist on the world becoming the way that God wants it to be. And the Kingdom of God is different from the patterns of this world.

Belief is reassuring. People who live in the world of belief feel safe. On the contrary, faith is forever placing us on the razor's edge.

Modern technology has become a total phenomenon for civilization, the defining force of a new social order in which efficiency is no longer an option but a necessity imposed on all human activity.

Prayer is not a discourse. It is a form of life, the life with God. That is why it is not confined to the moment of verbal statement.

Enclosed within his artificial creation, man finds that there is “no exit”; that he cannot pierce the shell of technology again to find the ancient milieu to which he was adapted for hundreds of thousands of years . In our cities there is no more day or night or heat or cold. But there is overpopulation, thralldom to press and television, total absence of purpose. All men are constrained by means external to them to ends equally external. The further the technical mechanism develops that allows us to escape natural necessity, the more we are subjected to artificial technical necessities.

Technological society leads to increasing numbers of people who cannot adapt to the inhuman rhythm of modern life with its emphasis on specialization. A class of people is growing up who are unexploitable because they are not worth employing even for the minimum wage. Technological progress makes whole categories of people useless without making it possible to support them with the wealth produced by the progress.

The goal of modern propaganda is no longer to transform opinion but to arouse an active and mythical belief

One thing, however, is sure: unless Christians fulfill their prophetic role, unless they become the advocates and defenders of the truly poor, witness to their misery, then, infallibly, violence will suddenly break out. In one way or another 'their blood cries to heaven,' and violence will seem the only way out. It will be too late to try to calm them and create harmony.

We are not to make the Torah into God Himself, nor the Bible into a "paper pope." The Bible is only the result of the Word of God. We can experience the return of the Word of God in the here and now, the perpetual return of the actual, living, indisputable Word of God that makes possible the act of witnessing, but we should never think of the Bible as any sort of talisman or oracle constantly at our disposal that we need only open and read to be in relation to the Word of God and God Himself.

No matter what God's power may be, the first aspect of God is never that of the absolute Master, the Almighty. It is that of the God who puts himself on our human level and limits himself.

Christians have always tended to transform the Christian Revelation into a Christian religion. Christianity is said to be a religion like any other or, conversely, some Christians try to show that it is a better religion than the others. People attempt to take possession of God. Theology claims to explain everything, including the being of God. People tend to transform Christianity into a religion because the Christian faith obviously places people in an extremely uncomfortable position ­ that of freedom guided only by love and all in the context of God's radical demand that we be holy.

I believe that the biblical teaching is clear. It always contests political power. It incites to "counterpower," to "positive" criticism, to an irreducible dialogue (like that between king and prophet in Israel), to antistatism, to a decentralizing of the relation, to an extreme relativizing of everything political, to an anti-ideology, to a questioning of all that claims either power or dominion (in other words, of all things political), and finally, if we may use a modern term, to a kind of "anarchism" (so long as we do not relate the term to the anarchist teaching of the nineteenth century).

When God picks out a man and speaks to him, it is to engage him in a work, an action. Nowhere in Scripture do we find indeterminate or purely mystical vocation.

The person who imagined that he could not be the victim of propaganda because he could distinguish truth from falsehood, is extremely susceptible to propaganda, because when propaganda does tell the truth, he is then convinced that it is no longer propaganda: moreover, his self-confidence makes him all the more vulnerable to attacks of which he is unaware.

Propaganda tries first of all to create conditioned reflexes in the individual so that certain words, signs, or symbols, even certain persons or facts, provoke unfailing reactions...The important thing is that when the time is ripe, the individual can be thrown into action by the utilization of the psychological levers that have been set up.

The fact of knowing how to read is nothing, the whole point is knowing what to read.

If the ruler wants to play the game by himself and follow secret policies, he must present a decoy to the masses. He cannot escape the mass; but he can draw between himself and that mass an invisible curtain, a screen, on which the mass will see projected the mirage of some politics, while the real politics are being made behind it.

Christians should be troublemakers, creators of uncertainty, agents of a dimension incompatible with society.

Technique has taken over the whole of civilization. Death, procreation, birth all submit to technical efficiency and systemization.

The will of the world is always a will to death, a will to suicide. We must not accept this suicide, and we must so act that it cannot take place.

Education no longer has a humanist end or any value in itself; it has only one goal, to create technicians.

For in a civilization which has lost the meaning of life, the most important thing a Christian can do is to live, and life, understood from the point of view of faith, has an extraordinary explosive force.

Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.

Propaganda must not concern itself with what is best in man - the highest goals humanity sets for itself, its noblest and most precious feelings. Propaganda does not aim to elevate man, but to make him serve. It must therefore utilize the most common feelings, the most widespread ideas, the crudest patterns, and in so doing place itself on a very low level with regard to what it wants man to do and to what end. Hate, hunger, and pride make better levers of propaganda than do love or impartiality.

It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale.

Am I a pessimist? Not at all. I am convinced that the history of the human race, no matter how tragic, will ultimately lead to the Kingdom of God. I am convinced that all the works of humankind will be reintegrated in the work of God, and that each of us, no matter how sinful, will ultimately be saved.

True technique will know how to maintain the illusion of liberty, choice, and individuality; but these will have been carefully calculated so that they will be integrated into the mathematical reality merely as appearances!

(Propaganda) proceeds by psychological manipulations, character modifications, by creation of stereotypes useful when the time comes - The two great routes that this sub-propaganda takes are the conditioned reflex and the myth

It is the multiplication of men who are exluded from working which provokes war. We ought at least to bear this in mind when we boast of the continual decrease in human participation in technical operations.

Propaganda does not aim to elevate man, but to make him serve.

It is inconceivable that the God who gives Himself in His Son to save us, should have created some people ordained to evil and damnation. There can only be one predestination to salvation. In and through Jesus Christ all people are predestined to be saved. Our free choice is ruled out in this regard. God wants free people, except in relation to this last and definitive decision. We are not free to decide and choose to be damned.

Almost always, it is the conviction that 'I am right' or 'my cause is the cause of justice' that triggers violence. That is, ...the moment propaganda does its work, violence is unleashed. And violence can be reduced by countering this propaganda.

Mass media provides the essential link between the individual and the demands of the technological society.

Fate operates when people give up

The propagandist must utilize all of the technical means at his disposal - the press, radio, TV, movies, posters, meetings, door-to-door canvassing...There is no propaganda as long as one makes use, in a sporadic fashion and at random, of a newspaper article here, a poster or radio program there.

It was with the Industrial Revolution, as society plunged ever more eagerly into the conquest of material riches and bent all its energies to the accumulation of goods, that material poverty became a major problem. Obviously, this meant abandonment or downgrading of spiritual values, virtue, etc. To share or not to share in the increase of the collective wealth-this was the Number One question. It was the desire to acquire wealth that prompted the poor to start fighting.

The machine is a tool. But it is not a neutral tool. We are deeply influenced by the machine while using it.

The intellectual who wants to do her work properly must today go back to the starting point: the woman whom she knows, and first of all to herself. It is at that level, and at no other, that she ought to begin to think about the world situation.

There is one act par excellence which profanes money by going directly against the law of money, an act for which money is not made. That act is giving.

Thinking has become a superfluous exercise... purely internal, without compelling force, more or less a game.

The orchestration of press, radio and television to create a continuous, lasting and total environment renders the influence of propaganda virtually unnoticed precisely because it creates a constant environment.

When there is propaganda, we are no longer able to evaluate certain questions, or even to discuss them

No one knows where we are going, the aim of life has been forgotten, the end has been left behind. Man has set out at tremendous speed- to go nowhere.

There is a limited elite that understands the secrets of their own techniques, but not necessarily of all techniques. These men are close to the seat of modern governmental power. The state is no longer founded on the 'average citizen', but on the ability and knowledge of this elite. The average man is altogether unable to penetrate technical secrets or governmental organization and consequently can exert no influence at all on the state.

Propaganda begins when dialogue ends.

Sport carries on without deviation the mechanical tradition of furnishing relief and distraction to the worker after he has finished his work proper so that he is at no time independent of one technique or another. In sport the citizen of the technical society finds the same spirit, criteria, morality, actions and objectives in short, all the technical laws and customs which he encounters in office or factory.

Philosophy which asserts that human experience repeats itself is ineffectual.

The Holy Spirit alone can do this, the Holy Spirit alone can establish this link with one's neighbor.

According to the International Institute for Environment and Development, the annual amount spent globally on advertising aimed at increasing consumption topped $430 billion in 1998.Consumer capitalism is dedicated to the proposition that production is good in itself, no matter what is produced. The net effect is the massive production of absurd, empty and useless items which are nevertheless utterly serious since we earn our living from them, and dedicate our leisure time to them.

Having analyzed these traits, we can now advance a definition of propaganda - not an exhaustive definition, unique and exclusive of all others, but at least a partial one: Propaganda is a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulations and incorporated in an organization.