1.
Going viral isn’t random, magic, or luck. It’s a science.
Jonah Berger
2.
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.
Jonah Berger
3.
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.
Jonah Berger
4.
Connecting with others is rewarding; it makes us feel like we're not alone in the world.
Jonah Berger
5.
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.
Jonah Berger
6.
Marketing is about spreading the love.
Jonah Berger
7.
If something is built to show, it's build to grow.
Jonah Berger
8.
Top of mind means tip of tongue.
Jonah Berger
9.
People don't need to be paid to be motivated.
Jonah Berger
10.
Virality isn’t born, it’s made.
Jonah Berger
