1.
You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media
Mark Schaefer
2.
Power doesn't come from CONTENT, power comes from content that MOVES.
Mark Schaefer
3.
Content is the currency of the social web and sharing that content is the catalyst to new relationships and business benefits.
Mark Schaefer
4.
The key to finding your remarkability is to think about what makes you surprising, interesting, or novel.
Mark Schaefer
5.
If you create great content, huzzah. But if it doesn't move anywhere, you're not succeeding.
Mark Schaefer
6.
You can't keep putting the same stuff on all these channels, or it's going to get annoying. We need to aim for 'distinctive ubiquity,’ so we need to be everywhere but we need to continue to surprise and delight our customers in a relevant and consistent way wherever they are.
Mark Schaefer
7.
We are on the cusp of a marketing revolution. And it's being led by YOU.
Mark Schaefer
8.
Content has no economic value unless it's shared and it's acted on.
Mark Schaefer
9.
You can't fake authenticity.
Mark Schaefer
10.
You cannot be to wedded to your past accomplishments.
Mark Schaefer