1.
Digital design is like painting, except the paint never dries.
Neville Brody
'Digital design is like an ever-evolving canvas, forever malleable with no limits.'
2.
Typography is a hidden tool of manipulation within society.
Neville Brody
Typography is a clandestine instrument of control in society.
3.
Design is more than just a few tricks to the eye. It's a few tricks to the brain.
Neville Brody
Design is more than just visual deception; it's intellectual manipulation.
4.
An electrician isn't an opinion former, but a graphic designer is. My argument is that all graphic designers hold high levels of responsibility in society. We take invisible ideas and make them tangible. That's our job.
Neville Brody
5.
We are so obsessed with the Net and technology that we forget the message... We imagine to be able to do anything, and our software helps us believe we can... But we must move beyond the 'how' to reconsider the 'what' and the 'why'.
Neville Brody
6.
The way something is presented will define the way you react to it.
Neville Brody
The manner in which something is presented will dictate your response.
7.
People think that digital language is a fixed language, but it's not: it's very fluid. It's like I'm doing a painting where the paint refuses to dry.
Neville Brody
8.
Its focus wasn't on the written word but how the word was written.
Neville Brody
9.
Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language is forming out assholes.
Neville Brody
10.
We're very concerned with language and how language works. We're trying to engage people rather than dictate how they should be thinking.
Neville Brody
