Tim Cook Quotes

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.

We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

You want to be the pebble in the pond that creates the ripples for change.

Let your joy be in your journey, not in some distant goal.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

You are more powerful than you think.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

I am driven by great work and seeing people do incredible things and having a part in that.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

In the long arc of time, you are only relevant if customers love you.

Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.

Excellence has become a habit.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

Anything can change, because the smartphone revolution is still in the early stages.

You can't have a back door that's only for the good guys.

I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.

Apple Pay is forever changing the way we pay for things.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.

A great product isn't just a collection of features. It's how it all works together.

To whom much is given, much is expected. I do believe this. It's embedded in me.

If you want me to do things only for ROI reasons, you should get out of this stock.

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

People are running huge enterprises off of hacking and stealing data.

Today, we are pleased to announce the biggest advancement in iPhone.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.

What makes Siri cool is she has a personality.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.

Apple Watch is the most personal device we've ever created.

The sidelines are not where you want to live your life. The world needs you in the arena!

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.

It is possible to be aware of God at all times.

Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.

There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.