1.
If you think you're too small to have an impact, try going to bed with a mosquito.
Anita Roddick
2.
To succeed you have to believe in something with such a passion that it becomes a reality.
Anita Roddick
3.
The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed
Anita Roddick
4.
Be courageous. It's one of the only places left uncrowded.
Anita Roddick
5.
You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.
Anita Roddick
6.
Whatever you do, be different - that was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.
Anita Roddick
7.
If you do things well, do them better. Be daring, be first, be different, be just.
Anita Roddick
8.
Since the governments are in the pockets of businesses, who's going to control this most powerful institution? Business is more powerful than politics, and it's more powerful than religion. So it's going to have to be the vigilante consumer.
Anita Roddick
9.
Speed, agility and responsiveness are the keys to future success.
Anita Roddick
10.
We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.
Anita Roddick
11.
My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.
Anita Roddick
12.
I have always found that my view of success has been iconoclastic: success to me is not about money or status or fame, its about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.
Anita Roddick
13.
We communicate with passion and passion persuades.
Anita Roddick
14.
Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.
Anita Roddick
15.
If you really didn't ever want to get wrinkles, then you should have stopped smiling years ago!
Anita Roddick
16.
Whatever you do, be different. If you're different, you will stand out.
Anita Roddick
17.
Never feel too small or powerless to make a difference.
Anita Roddick
18.
I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.
Anita Roddick
19.
I have no interest in being the biggest, the most profitable or the largest retailer. I just want The Body Shop to be the best, most breathlessly exciting company - and one that changes the way business is carried out.
Anita Roddick
20.
There are 3 billion women in the world who don't look like supermodels and only 8 that do.
Anita Roddick
21.
Three components make an entrepreneur: the person, the idea and the resources to make it happen.
Anita Roddick
22.
The end result of kindness is that it draws people to you.
Anita Roddick
23.
Internationalism means that we can see into the dark corners of the world, and hold those companies to account when they are devastating forests or employing children as bonded labour. Globalization is the complete opposite, its rules pit country against country and workers against workers in the blinkered pursuit of international competitiveness.
Anita Roddick
24.
Successful entrepreneurs may hate hierarchies and structures and try to destroy them. They may garner the disapproval of MBAs for their creativity and wildness. But they have antennae in their heads. When they walk down the street anywhere in the world, they have their antennae out, evaluating how what they see can relate back to what they are doing. It might be packaging, a word, a poem, or even something in a completely different business.
Anita Roddick
25.
Be special. Be anything but mediocre.
Anita Roddick
26.
I want to define success by redefining it. For me it isn't that solely mythical definition - glamour, allure, power of wealth, and the privilege from care. Any definition of success should be personal because it's so transitory. It's about shaping my own destiny.
Anita Roddick
27.
I run my company according to feminine principles, principles of caring, making intuitive decisions, not getting hung up on hierarchy or all those dreadfully boring business-school management ideas; having a sense of work as being part of your life, not separate from it; putting your labor where your love is; being responsible to the world in how you use your profits; recognizing the bottom line should stay at the bottom.
Anita Roddick
28.
But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.
Anita Roddick
29.
Creativity comes by breaking the rules, by saying that you're in love with the anarchist.
Anita Roddick
30.
People I work with are open to leadership that has a vision, but this vision has to be communicated clearly and persuasively, and always, always with passion.
Anita Roddick
31.
It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don't. But you have to believe that everything is possible. If you believe it, those around you will believe it too.
Anita Roddick
32.
There is no scientific answer for success. You can't define it. You've simply got to live it and do it.
Anita Roddick
33.
If you don't believe one person can make a difference, you have never been in bed with a mosquito.
Anita Roddick
34.
Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
Anita Roddick
35.
Running a company on market research is like driving while looking in the rear view mirror.
Anita Roddick
36.
The key to handling problems and conflict within an organization is to keep the channels of communication wide open.
Anita Roddick
37.
the function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.
Anita Roddick
38.
First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.
Anita Roddick
39.
Be daring. Be first. Be different.
Anita Roddick
40.
My goal was livelihood. We don't use that word often enough. If I could give one piece of advice to anyone it's don't obsess with this notion that you have to turn everything you do into a business, because that ends up being a small version of a large company. But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.
Anita Roddick
41.
I'm an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And wealth preserving wasn't part of my thinking.
Anita Roddick
42.
You educate people, especially young people, by stirring their passions, so you take every opportunity to grab the imagination of your employees, you get them to feel they are doing something important, that they are not a lone voice, that they are the most powerful and potent people on the planet.
Anita Roddick
43.
If I had to name a driving force in my life, I would name PASSION every time
Anita Roddick
44.
There has been a real influence on young people, whose travel is experiential. For them, their values change when their experiences change; travel is like a university without walls.
Anita Roddick
45.
For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.
Anita Roddick
46.
A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy. But it also defines entrepreneurial spirit.
Anita Roddick
47.
Being good is good business
Anita Roddick
48.
Quite apart from anything else, my experience is trying to change things for the better makes you feel better, healthier. Humans are communicative animals: when you do good in a community, the benefits eventually get back to you.
Anita Roddick
49.
Some men give up their designs when they have almost reached the goal; while others, on the contrary, obtain a victory by exerting, at the last moment, more vigorous efforts than ever before. Herodotus, historian If I had to name a driving force in my life, I'd name passion every time.
Anita Roddick
50.
Let me tell you how the French seduce you. They are the most bloody seductive people on Earth. They are charming, they are well-mannered and they praise and flatter you.
Anita Roddick