1.
A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
Bernice Fitz-Gibbon
2.
Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?
Bernice Fitz-Gibbon
3.
Creativity often consists of merely turning up what is already there.
Bernice Fitz-Gibbon
4.
Creativity varies inversely with the number of cooks involved in the broth.
Bernice Fitz-Gibbon
5.
To be a success in advertising you must want to fill other people with a passion for possession.
Bernice Fitz-Gibbon
6.
Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.
Bernice Fitz-Gibbon
7.
Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.
Bernice Fitz-Gibbon
8.
It's smart to be thrifty.
Bernice Fitz-Gibbon
9.
deferring gratification is a good definition of being civilized.
Bernice Fitz-Gibbon
10.
Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.
Bernice Fitz-Gibbon