1.
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
Beth Comstock
2.
You can't sell anything if you can't tell anything.
Beth Comstock
3.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
Beth Comstock
4.
You have to tell a story before you can sell a story.
Beth Comstock
5.
Be where the world is going.
Beth Comstock
6.
The more passionate that someone is about something, the more you have to listen to them.
Beth Comstock
7.
Know thyself. Know the customer. Innovate.
Beth Comstock
8.
What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.
Beth Comstock
9.
Our job is to understand where the market is heading and translate that into practical action.
Beth Comstock
10.
Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.
Beth Comstock
11.
Marketing is about innovation.
Beth Comstock
12.
There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare
Beth Comstock
13.
An idea doesn't count if you can't use it
Beth Comstock
14.
Mind share before market share.
Beth Comstock
15.
We seek to be as nimble as a startup.
Beth Comstock
16.
B2B does not mean boring marketing.
Beth Comstock
17.
Some dream in color. We dream in scale.
Beth Comstock
18.
There is always room in our budget for a little experimentation.
Beth Comstock
19.
In big companies projects have to scale and Lean Startup help us to do it
Beth Comstock
