1.
Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
Brian Solis
2.
Information overload is a symptom of our desire to not focus on what's important. It is a choice.
Brian Solis
3.
The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
Brian Solis
4.
Effective engagement is inspired by the empathy that develops simply by being human.
Brian Solis
5.
To succeed in the business of the future we have to become the very people we are trying to reach
Brian Solis
6.
Please repeat: influence is not popularity.
Brian Solis
7.
Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
Brian Solis
8.
Social media is less about technology and more about anthropology, sociology, and ethnography.
Brian Solis
9.
The distance between who i am and who i want to be is separated only by my actions and words.
Brian Solis
10.
Social media is about sociology and psychology more then technology.
Brian Solis
11.
Attention is a precious commodity.
Brian Solis
12.
Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
Brian Solis
13.
It's not business to consumer, it's not business to business, it's people to people
Brian Solis
14.
We cannot measure, what it is we do not know to value.
Brian Solis
15.
The bottom line is that people are seeking answers and direction, not messages or sales pitches.
Brian Solis
16.
The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
Brian Solis
17.
Brands are no longer created; they are co-created.
Brian Solis
18.
Don't compete for the moment, compete for the future.
Brian Solis
19.
We live in a time where brands are people and people are brands.
Brian Solis
20.
Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.
Brian Solis
21.
How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
Brian Solis
22.
People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
Brian Solis
23.
It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
Brian Solis
24.
Evolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.
Brian Solis
25.
Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
Brian Solis
26.
Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
Brian Solis
27.
Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.
Brian Solis
28.
In the digital space, attention is a currency. We earn it. We spend it
Brian Solis
29.
The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
Brian Solis
30.
The future of marketing is not about technology
Brian Solis
31.
Experiences shape experiences.
Brian Solis
32.
The next 10 years are either going to happen to us, or because of us.
Brian Solis
33.
While creating a social brand is a necessary endeavor, building a social business is an investment...
Brian Solis
34.
Perspective is a gift nowadays.
Brian Solis
35.
Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
Brian Solis
36.
To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.
Brian Solis
37.
Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
Brian Solis
38.
The new social landscape is rich with emotion.
Brian Solis
39.
Social media is not owned by marketing.
Brian Solis
40.
Digital Darinism is already changing the landscape of business.
Brian Solis
41.
Twitter is your window to relevance , but Facebook is your home page for the Social Web
Brian Solis
42.
Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.
Brian Solis
43.
Twitter is a human seismograph
Brian Solis