Bruce Henderson Quotes

Any approach to strategy quickly encounters a conflict between corporate objectives and corporate capabilities. Attempting the impossible is not good strategy. It is just a waste of resources.

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.

Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.

Your most dangerous competitors are those that are most like you.

All strategy depends on competition.

The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.

Fatal North was being poisoned to death aboard his own vessel and by someone from his hand-picked crew... a cold-blooded, calculating, pre-meditated murder by a diabolical killer.