The number of clicks on display ads is not an accurate predictor of the effectiveness of online display ads.
Gian Fulgoni
2.
There is an abundance of data available in the digital world and if it’s harnessed effectively and correctly it can provide terrific insights.
Gian Fulgoni
3.
People are increasingly using the Internet for easy price comparisons. Also, the reliability of delivery of a product bought over the Internet has increased.
