Herbert Marcuse Quotes

The so-called consumer society and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing, consuming, handling and constantly renewing the gadgets, devices, instruments, engines, offered to and imposed upon the people, for using these wares even at the danger of one’s own destruction, has become a “biological” need.

The truth of art lies in its power to break the monopoly of established reality to define what is real.

Under the rule of a repressive whole, liberty can be made into a powerful instrument of domination.

Art cannot change the world, but it can contribute to changing the consciousness and drives of the men and women who could change the world.

The means of communication, the irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumers to the producers and, through the latter to the whole social system. The products indoctrinate and manipulate; they promote a false consciousness which is immune against its falsehood...Thus emerges a pattern of one-dimensional thought and behavior.

The spontaneous reproduction of superimposed needs by the individual does not establish autonomy; it only testifies to the efficacy of the control.

The Superego, in censoring the unconscious and in implanting conscience, also censors the censor.

Most people are afraid of freedom. They are conditioned to be afraid of it.

One-dimensional thought is systematically promoted by the makers of politics and their purveyors of mass information. Their universe of discourse is populated by self-validating hypotheses which, incessantly and monopolistically repeated, become hyponotic definitions of dictations.

Art breaks open a dimension inaccessible to other experience, a dimension in which human beings, nature, and things no longer stand under the law of the established reality principle...The encounter with the truth of art happens in the estranging language and images which make perceptible, visible, and audible that which is no longer, or not yet, perceived, said, and heard in everyday life.

There is no free society without silence, without the internal and external spaces of solitude in which the individual freedom can develop.

The music of the soul is also the music of salesmanship. Exchange value, not truth value counts. On it centers the rationality of the status quo, and all alien rationality is bent to It.

Free election of masters does not abolish the masters or the slaves.

The neo-conservative critics of leftist critics of mass culture ridicule the protest against Bach as background music in the kitchen, against Plato and Hegel, Shelley and Baudelaire, Marx and Freud in the drugstore. Instead, they insist on recognition of the fact that the classics have left the mausoleum and come to life again, that people are just so much more educated. True, but coming to life as classics, they come to life as other than themselves; they are deprived of their antagonistic force, of the estrangement which was the very dimension of their truth.

Entertainment and learning are not opposites; entertainment may be the most effective mode of learning.

The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.

Not every problem someone has with his girlfriend is necessarily due to the capitalist mode of production.

Thought that accepts reality as given is no thought at all.

Free election of masters does not abolish the masters or the slaves. Free choice among a wide variety of goods and services does not signify freedom if these goods and services sustain social controls over a life of toil and fear – that is, if they sustain alienation. And the spontaneous reproduction of superimposed needs by the individual does not establish autonomy; it only testifies to the efficacy of the controls.

Freedom of enterprise was from the beginning not altogether a blessing. As the liberty to work or to starve, it spelled toil, insecurity, and fear for the vast majority of the population. If the individual were no longer compelled to prove himself on the market, as a free economic subject, the disappearance of this freedom would be one of the greatest achievements of civilization.

The web of domination has become the web of Reason itself, and this society is fatally entangled in it.

Technological rationality reveals its political character as it becomes the great vehicle of better domination, creating a truely totalitarian universe in which society and nature, mind and body are kept in a state of permanent mobilization for the defense of this universe.

If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator -- the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.

Liberating tolerance, then, would mean intolerance against movements from the Right, and toleration of movements from the Left.

At the highest stage of capitalism, the most necessary revolution appears as the most unlikely one.

The soul contains few secrets and longings which cannot be sensibly discussed, analyzed, and polled. Solitude, the very condition which sustained the individual against and beyond his society, has become technically impossible. Logical and linguistic analysis demonstrate that the old metaphysical problems are illusory problems; the quest for the "meaning" of things can be reformulated as the quest for the meaning of words, and the established universe of discourse and behavior can provide perfectly adequate criteria for the answer.

The psychoanalytic liberation of memory explodes the rationality of the repressed individual. As cognition gives way to re-cognition, the forbidden images and impulses of childhood begin to tell the truth that reason denies.

Those who devote their lives to earning a living are incapable of living a human existence.

The functional language is a radically anti-historical language: operational rationality has little room and little use for historical reason.

Obscenity is a moral concept in the verbal arsenal of the Establishment, which abuses the term by applying it, not to expressions of its own morality but to those of another. Pbscene is not the picture of a naked woman who exposes her pubic hair but that of a fully clad general who exposes his medals rewarded in a war of aggression; obscene is not the ritual of the Hippies but the declaration of a high dignitary of the Church that war is necessary for peace.

In its relation to the reality of daily life, the high culture of the past was many things opposition and adornment, outcry and resignation. But it was also the appearance of the realm of freedom: the refusal to behave.

If man has learned to see and know what really is, he will act in accordance with truth, Epistemology is in itself ethics, and ethics is epistemology.

The world of immediate experience the world in which we find ourselves living must be comprehended, transformed, even subverted in order to become that which it really is.

The apparatus defeats its own purpose if its purpose is to create a humane existence on the basis of a humanized nature.

The abbreviations (e.g. NATO, UN, USSR - E.W.) denote that and only that which is institutionalized in such a way that the transcending connotation is cut off. The meaning is fixed, doctored, loaded. Once it has become an official vocable, constantly repeated in general usage, "sanctioned" by the intellectuals, it has lost all cognitive value and serves merely for recognition of an unquestionable fact.

The sickness of the individual is ultimately caused by and sustained by the sickness of his civilization

[Art] can speak its own language only as long as the images are alive which refuse and refute the established order.

If the worker and his boss enjoy the same television program and visit the same resort places, if the typist is as attractively made up as the daughter of her employer, if the Negro owns a Cadillac, if they all read the same newspaper, then this assimilation indicates not the disappearance of classes, but the extent to which the needs and satisfactions that serve the preservation of the Establishment are shared by the underlying population.

The intellectual is called on the carpet... Don't you conceal something? You talk a language which is suspect. You don't talk like the rest of us, like the man in the street, but rather like a foreigner who does not belong here. We have to cut you down to size, expose your tricks, purge you.

Preaching nonviolence on principle reproduces the existing institutionalized violence.

At the classical origins of philosophic thought, the transcending concepts remained committed to the prevailing separation between intellectual and manual labor to the established society of enslavement. ... Those who bore the brunt of the untrue reality and who, therefore, seemed to be most in need of attaining its subversion were not the concern of philosophy. It abstracted from them and continued to abstract from them.

One can delineate the domain of philosophy however one likes, but in its search for truth, philosophy is always concerned with human existence. Authentic philosophizing refuses to remain at the stage of knowledge […]. Care for human existence and its truth makes philosophy a 'practical science' in the deepest sense, and it also leads philosophy—and this is the crucial point—into the concrete distress of human existence.

A work of art can be called revolutionary if, by virtue of the aesthetic transformation, it represents, in the exemplary fate of individuals, the prevailing unfreedom and the rebelling forces, thus breaking through the mystified (and petrified) social reality, and opening the horizon of change (liberation).

Precisely because Galilean science is, in the formation of its concepts, the technic of a specific Lebenswelt , it does not and cannot transcend this Lebenswelt . It remains essentially within the basic experiential framework and within the universe of ends set by this reality.

Obscenity is a moral concept in the verbal arsenal of the establishment, which abuses the term by applying it, not to expressions of its own morality but to those of another.

Self-determination, the autonomy of the individual, asserts itself in the right to race his automobile, to handle his power tools, to buy a gun, to communicate to mass audiences his opinion, no matter how ignorant, how aggressive, it may be.

Hypostatized into a ritual pattern, Marxian theory becomes ideology. But its content and function distinguish it from classical forms of ideology; it is not false consciousness, but a rather consciousness of falsehood, a falsehood which is corrected in the context of the higher truth represented by the objective historical interest.

To live one's love and hatred, to live that which one is means defeat, resignation, and death. The crimes of society, the hell that man has made or man become unconquerable cosmic forces.

Thought and speech are of a thinking and speaking subject, and if the life of the latter depends on the performance of a superimposed function, it depends on fulfilling the requirements of this function thus it depends on those who control these requirements.

The tangible source of exploitation disappears behind the façade of objective rationality.