1.
95% of millennials say their friends are the most credible source of product information.
Jay Baer
Almost all young adults assert that their peers are the most reliable source of product details.
2.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Jay Baer
3.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Jay Baer
4.
Activate your fans, don’t just collect them like baseball cards.
Jay Baer
5.
Social media is an ingredient, not an entree.
Jay Baer
6.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
Jay Baer
7.
Social media doesn’t create negativity, it uncovers it.
Jay Baer
8.
Focus On How To Be Social, Not On How To Do Social.
Jay Baer
9.
True advocacy is born from culture, not technology or marketing.
Jay Baer
10.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
Jay Baer
11.
If your competitors start copying you then you are doing something right!
Jay Baer
12.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
Jay Baer
13.
Make your marketing so useful people would pay you for it.
Jay Baer
14.
Content is the emotional and informational bridge between commerce and consumer.
Jay Baer
15.
A lot of companies are still using social as the world’s shortest press release.
Jay Baer
16.
The goal of social media is to turn customers into a volunteer marketing army
Jay Baer
17.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Jay Baer
18.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
Jay Baer
19.
Give away everything you know, one bite at a time.
Jay Baer
20.
You have to understand not just what your customers need, but how and where they prefer to access information.
Jay Baer
21.
You must fight social media fire with social media water.
Jay Baer
22.
There is a very fine line between listening and stalking.
Jay Baer
23.
Social media is the ultimate canary in the coal mine
Jay Baer
24.
Give yourself permission to make the story bigger.
Jay Baer
25.
Everyone says social media is a unicorn, but maybe it’s just a horse?
Jay Baer
26.
Social media allows big companies to act small again.
Jay Baer
27.
Content that helps is superior to content that sells.
Jay Baer
28.
You must market your marketing.
Jay Baer
29.
Passion is the gasoline of social media.
Jay Baer
30.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
Jay Baer
31.
Smart marketing is about help not hype.
Jay Baer
32.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
Jay Baer
33.
We are surrounded by data, but starved for insights.
Jay Baer
34.
Facebook Fan Pages are email newsletters with smaller pictures.
Jay Baer
35.
In social media marketing, average is no longer adequate.
Jay Baer
36.
Social media is about people, not logos.
Jay Baer
37.
Content is the fire. Social media is the gasoline.
Jay Baer
38.
Worry more about being social, and worry less about doing social media
Jay Baer
39.
Content pays an ongoing information annuity that other forms of marketing simply do not.
Jay Baer
40.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
Jay Baer
41.
Content is fire and social media is gasoline.
Jay Baer
42.
The future of marketing isn't big data, it's big understanding.
Jay Baer
43.
Everything ultimately comes down to trust.
Jay Baer
44.
If you create Youtility, your customers will keep you close.
Jay Baer
45.
For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
Jay Baer
46.
Stop creating reports, and start creating understanding.
Jay Baer
47.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
Jay Baer
48.
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
Jay Baer
49.
Customers are ninjas now. They are stealthily evaluating you right under your nose.
Jay Baer
50.
When brands talk about themselves in real time, it’s just boring faster.
Jay Baer