1.
Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.
Laura Fitton
2.
You earn influence by giving value and attention to other people. BE USEFUL!
Laura Fitton
3.
Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem.
Laura Fitton
4.
If you can't quit no matter how hard you try, then you have a chance to succeed.
Laura Fitton
5.
Helpful is the new viral.
Laura Fitton
6.
Influence is providing attention and value to others.
Laura Fitton
7.
Relationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing helpful service to the journalist whenever possible. Help them source good story ideas, provide sources with intelligent contributions to make, thank them for their time and attention.
Laura Fitton
8.
Ask what you can do for influencers, not what influencers can do for you - develop relationships!
Laura Fitton
9.
Twitter marketing in 4 words: Listen. Learn. Care. Serve.
Laura Fitton
10.
Effective results come from knowing what's in it for them. What's your community there for and how you can nurture it?
Laura Fitton
11.
Have courage. It clears the way for things that need to be.
Laura Fitton
12.
Want more Twitter followers? Take care of the ones you have FIRST!
Laura Fitton