1.
Creativity comes from looking for the unexpected and stepping outside your own experience.
Masaru Ibuka
2.
The key to success for everything in business, science and technology is never to follow the others.
Masaru Ibuka
3.
Establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society and work to their heart's content.
Masaru Ibuka
4.
We will learn that computers, amazing as they are, still cannot come close to being as effective as human beings. A computer isn't creative on its own because it is programmed to behave in a predictable way. Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that.
Masaru Ibuka
5.
We Japanese enjoy the small pleasures, not extravagance. I believe a man should have a simple lifestyle - even if he can afford more.
Masaru Ibuka