Naoto Fukasawa Quotes

Min­i­mal­ism is about cre­at­ing com­plete har­mony and not about making simple.

People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between a person and an object run more smoothly.

Design needs to be plugged into human behavior. Design dissolves in behavior.

Great design is a multi-layered relationship between human life and its environment.

The best designs are those that dissolve into behavior.

We designers have been working to stimulate people's souls and minds.

When the poet's sentiments are overly visible, the audience may become uncomfortable. Japanese ritual is the opposite. By writing simply and only about what is there, the audience is drawn into the poet's world. Their imagination is stimulated, and a silent connection is established. I believe this is where the most important aspect of the Japanese sense of beauty lies.

I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.