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Paco Underhill Quotes

1.
If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom.
Paco Underhill

2.
The Apple store is not a store. It is an exercise in evangelism.
Paco Underhill

3.
Given the chance, people will buy from people who care.
Paco Underhill

4.
In any commersial setting time comes in three forms. There's real time, there's perceived time, and there's a combination of two.
Paco Underhill