1.
I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them.
Ricky Van Veen
2.
Smaller stuff tends to get shared more frequently.
Ricky Van Veen
3.
National Lampoon lost its audience when it went from monthly magazine to bimonthly to quarterly to annual to just making movies.
Ricky Van Veen
4.
Viral videos arent just about being funny. Theyre about identity creation.
Ricky Van Veen
5.
Notional is a production company with the DNA of an Internet company that makes content for everything.
Ricky Van Veen
6.
If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.
Ricky Van Veen
7.
On the Web you have to sum up what your piece of content is in one link or nobody is going to watch it. That's the same thing I've been hearing from TV executives - is we need a program that you can have on the side of a bus and someone can watch it go by and get what the show is and want to watch it.
Ricky Van Veen
8.
All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an episode of a network comedy that parodied Halo, most of your audience wouldn't even get it.
Ricky Van Veen
