Robert W. Bly Quotes

We are not in the business of being original. We are in the business of reusing things that work.

Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.

Listen to your instincts, then do the opposite.

What you want to do as a living and get paid for, others want to do as a hobby and for free.

Writers are interested in a diverse range of subjects, but prefer to move from field to field to satisfy intellectual curiosity, rather than devote an entire working life to one particular discipline.