The only remaining superpower is international public opinion.
Simon Anholt
2.
The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex and even spiritual needs into commercial transactions.
Simon Anholt
3.
Brands are the rock stars of commerce, and create many fans, both at home and abroad.
Simon Anholt
4.
The strengths of America's international standing continue to be innovation, opportunities and vibrancy.
