1.
You have to look at fashion from the perspective of high end editors and publications. Read all the magazines--commercial and underground--and your voice will evolve from what you see there.
Thakoon Panichgul
2.
Look at some of the most iconic pieces from Prada and Marni. Every time you pull them out, even if it's five years later, they're still iconic! And then your kids can wear them, and probably style them in a different way. Well-made prints age very well.
Thakoon Panichgul
3.
I'm always thinking ahead, and I'm always curious about what's happening next. I thrive on that kind of thinking, so I don't burn out. And I think that's a sign - if you can't stop thinking about your job, in a positive way that energizes you, then you're probably where you're meant to be.
Thakoon Panichgul
4.
There are different ways to shop for different people.
Thakoon Panichgul
5.
Fast fashion communicates to a different audience, to a younger audience.
Thakoon Panichgul
6.
I encourage people to play around, mix proportions, textures, seasons and prints, and to find what makes them feel their most comfortable and expressive.
Thakoon Panichgul
7.
Prints can absolutely be investment pieces. I've seen prints from my collections from five years ago on the street now. It's totally possible. If the colors don't age and if the fabric is beautiful, then of course people should wear it year after year.
Thakoon Panichgul
8.
I'm always thinking ahead, and I'm always curious about what's happening next. I thrive on that kind of thinking, so I don't burn out.
Thakoon Panichgul
9.
If you can't stop thinking about your job, in a positive way that energizes you, then you're probably where you're meant to be.
Thakoon Panichgul
10.
I don't think that there is one "authentic" element of American style to identity - it's about a sense of freedom, individuality, and embracing personal style. Fashion also has a bit of mystery, which is part of the allure, and yet anyone can partake.
Thakoon Panichgul