Create content that satisfies your uber goals and desires.
Tom Webster
2.
Good content is the stuff of love affairs.
Tom Webster
3.
If you do not pay for a service, you are the product they sell. So it ever has been.
Tom Webster
4.
If you can engage the influencer’s passions, and work with them to craft a compelling logical appeal, then you can leverage the credibility of the influencer to actually sway hearts and minds.