1.
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
William Bernbach
2.
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Marshall McLuhan
4.
There is no such thing as bad publicity except your own obituary.
Brendan Behan
5.
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
6.
Advertising is only evil when it advertises evil things.
David Ogilvy
7.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Jerry Della Femina
8.
Advertising is the principal reason why the business person has come to inherit the earth.
James Adams
10.
Creativity is the most practical thing a businessman can employ.
William Bernbach
11.
It's very possible that advertising business models will simply never do as well on mobile devices as those oriented around transactions.
Patrick Collison
12.
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
David Ogilvy
13.
I'd never assume an audience was anything but totally receptive and perfect. Seriously, it seems to me that's the only circumstance you can work under. Otherwise, speaking for myself, you may as well be in the advertising business.
Tom Verlaine
14.
The hired journalist, I thought, ought to realize that he is partly in the entertainment business and partly in the advertising business - advertising either goods, or a cause, or a government. He just has to make up his mind whom he wants to entertain, and what he wants to advertise.
Claud Cockburn