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Marshall McLuhan Quotes

Canadian author and theorist (d. 1980), Birth: 21-7-1911, Death: 31-12-1980 Marshall McLuhan Quotes
1.
World War III is a guerrilla information war with no division between military and civilian participation.
Marshall McLuhan

Global Conflict Three is an asymmetrical information battle with no delineation between military and civilian involvement.
2.
There are no passengers on spaceship earth. We are all crew.
Marshall McLuhan

3.
All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.
Marshall McLuhan

4.
As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
Marshall McLuhan

5.
Obsolescence never meant the end of anything, it's just the beginning.
Marshall McLuhan

Similar Authors: Rush Limbaugh Cassandra Clare Charles Spurgeon Deepak Chopra Stephen King George Bernard Shaw Winston Churchill Neil Gaiman Richelle Mead Jodi Picoult Francois de La Rochefoucauld Marianne Williamson Wayne Dyer Michel de Montaigne Victor Hugo
6.
Publication is a self-invasion of privacy.
Marshall McLuhan

7.
Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
Marshall McLuhan

8.
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Marshall McLuhan

Quote Topics by Marshall McLuhan: Media Men Technology Art Space People World Mean Light Science Environment Identity Age Patterns Culture Perception Writing Artist Information Business Doe Mind Book Political Views Thinking Real Firsts Mirrors Messages
9.
The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.
Marshall McLuhan

10.
We look at the present through a rear view mirror. We march backwards into the future.
Marshall McLuhan

11.
The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age.
Marshall McLuhan

12.
People hope that if they scream loudly enough about "values" then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
Marshall McLuhan

13.
In an age of multiple and massive innovations, obsolescence becomes the major obsession.
Marshall McLuhan

14.
Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
Marshall McLuhan

15.
the only people who have proof of their sanity are those who have been discharged from mental institutions
Marshall McLuhan

16.
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be so much more powerful than he could ever be.
Marshall McLuhan

17.
In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
Marshall McLuhan

18.
The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
Marshall McLuhan

19.
The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
Marshall McLuhan

20.
Don't ask whether it is right or wrong. Instead try to find out what is going on.
Marshall McLuhan

21.
The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries.
Marshall McLuhan

22.
Language as the technology of human extension, whose powers of division and separation we know so well, may have been the "Tower of Babel" by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
Marshall McLuhan

23.
We become what we behold. We shape our tools and then our tools shape us.
Marshall McLuhan

24.
The new electronic independence re-creates the world in the image of a global village.
Marshall McLuhan

25.
Computers can do better than ever what needn't be done at all. Making sense is still a human monopoly.
Marshall McLuhan

26.
Advertising is an environmental striptease for a world of abundance.
Marshall McLuhan

27.
Most of our assumptions have outlived their uselessness.
Marshall McLuhan

28.
Man works when he is partially involved. When he is totally involved he is at play or leisure.
Marshall McLuhan

29.
All media exist to invest our lives with artificial perceptions and arbitrary values.
Marshall McLuhan

30.
The more the data banks record about each one of us, the less we exist.
Marshall McLuhan

31.
I don't necessarily agree with everything I say.
Marshall McLuhan

32.
The age of automation is going to be the age of "do it yourself".
Marshall McLuhan

33.
I wouldn't have seen it if I hadn't believed it.
Marshall McLuhan

34.
Environments are not just containers, but are processes that change the content totally.
Marshall McLuhan

35.
In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
Marshall McLuhan

36.
A point of view can be a dangerous luxury when substituted for insight and understanding.
Marshall McLuhan

37.
The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
Marshall McLuhan

38.
It is the weak and confused who worship the pseudosimplicities of brutal directness.
Marshall McLuhan

39.
Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
Marshall McLuhan

40.
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Marshall McLuhan

41.
Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
Marshall McLuhan

42.
We go forward looking in the rearview mirror.
Marshall McLuhan

43.
There are many people for whom 'thinking' necessarily means identifying with existing trends.
Marshall McLuhan

44.
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
Marshall McLuhan

45.
Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
Marshall McLuhan

46.
The poet, the artist, the sleuth, whoever sharpens our perception tends to antisocial; rarely 'well adjusted,' he cannot go along with currents and trends.
Marshall McLuhan

47.
The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
Marshall McLuhan

48.
One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
Marshall McLuhan

49.
The future of work consists of learning a living.
Marshall McLuhan

50.
Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
Marshall McLuhan