1.
Internalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they know, like and trust.
Bob Burg
2.
Networking is simply the cultivating of mutually beneficial, give and take, win-win relationships. It works best, however, when emphasizing the "give" part.
Bob Burg
3.
How far can you push a rope? Not very far. That's why true influencers don't push.
Bob Burg
4.
The most successful network marketers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own.
Bob Burg
5.
When you sell on price, you are a commodity. When you sell on value, you are a resource.
Bob Burg
6.
When it comes to influence, TRUST is often the missing piece.
Bob Burg
7.
Play the Reverse gossip game. See how many nice things you can say behind someones back.
Bob Burg
8.
Your level of gratitude determines your level of happiness, as well as your potential for success. It's difficult to be happy without gratitude.
Bob Burg
9.
Your true value is determined by how much more you give in value than you take in payment.
Bob Burg
10.
By a network I don't necessarily mean your customers or clients. I mean a network of people who know you, like you, and trust you. They might never buy a thing from you, but they've always got you in the backs of their minds. They're people who are personally invested in seeing you succeed... They're your army of personal walking ambassadors.
Bob Burg
11.
The 8 key words that will move practically anyone to your side of the issue: 'If you can't do it, I'll definitely understand.'
Bob Burg
12.
What is so interesting about giving is not only that it pays, but that it pays in such unexpected ways. When you live with generosity, blessings come to you from corners and avenues you never would have expected.
Bob Burg
13.
The essence of influence is pull. It's an attraction. Great influencers attract people, to themselves, and to their ideas.
Bob Burg
14.
Selling - at its core - is not a business transaction. It is first and foremost the forging of a human connection.
Bob Burg
15.
Go looking for conflict, and you'll find it. Go looking for people to take advantage of you, and they generally will. See the world as a dog-eat-dog place, and you'll always find a bigger dog looking at you as if you're his next meal. Go looking for the best in people, and you'll be amazed at how much talent, ingenuity, empathy, and good will you'll find. Ultimately, the world treats you more or less the way you expect to be treated.
Bob Burg
16.
Edify a person in advance for the positive traits you want him or her to have, and you'll find them making a concerted effort to live up to your praise.
Bob Burg
17.
I like to define networking as cultivating mutually beneficial, give-and-take, win-win relationships... The end result may be to develop a large and diverse group of people who will gladly and continually refer a lot of business to us, while we do the same for them.
Bob Burg
18.
Exposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others.
Bob Burg
19.
The most valuable gift you have to offer is yourself.
Bob Burg
20.
Position yourself as a
center of influence, the one
who knows the movers and
shakers. People will
respond to that, and you'll
soon become what you
project.
Bob Burg
21.
The key to effective giving is to stay open to receiving.
Bob Burg
22.
Ultimate influence is the ability to get the results you want from others while helping them feel genuinely good about themselves.
Bob Burg
23.
It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you do for a living.
Bob Burg
24.
Nobody is going to buy from you because you have quota to meet. They are going to buy from you because they see the value in doing so.
Bob Burg
25.
Your income is determined by how many people you serve and how well you serve them.
Bob Burg
26.
Giving is not a strategy. It's a way of life.
Bob Burg
27.
Develop a reputation as a person who, rather than talking a good game, actually plays a good game.
Bob Burg
28.
Your compensation is directly proportional to how many lives you touch.
Bob Burg
29.
Truly successful individuals create both immediate and long-lasting influence attracting others to them.
Bob Burg
30.
Influence is the ability to move a person to a desired action.
Bob Burg
31.
Sometimes the most influential thing we can do is listen.
Bob Burg
32.
Great influencers attract others.
Bob Burg
33.
A frame is the foundation from which everything evolves.
Bob Burg
34.
Money is an echo of value.
Bob Burg
35.
Think about it: everybody you know, everyone that you meet, also know about 250 people. So every time you cultivate a relationship with one new person, you have actually expanded your personal inventory by 250 people - every single time.
Bob Burg
36.
Go looking for the best in people and you'll be amazed at how much talent, ingenuity, empathy and good you will find.
Bob Burg
37.
Your influence is determined by how abundantly you place other people's interests first.
Bob Burg
38.
Most people just laugh when they hear that the secret to success is giving. Then again, most people are nowhere near as successful as they wish they were.
Bob Burg
39.
Money is an echo of value. It's the thunder to Value's Lightning.
Bob Burg
40.
It's not better to give than to receive. It's insane to try to give and not receive.
Bob Burg
41.
Living with generosity creates a swelling tide that raises all ships. Not just yours; not just the other person's; everyone's.
Bob Burg
42.
Unless you are able to influence the way others think and act, your chances for success are limited.
Bob Burg
43.
I started out as a television news anchor but I wasn't very good at it. I think I was too positive. I wanted to begin every newscast by saying, 'Good evening, in the news tonight...everything's great! Go to sleep. We'll let you know if anything important comes up.'
Bob Burg
44.
Does he or she know you, like you, and trust you? Does he want to see you succeed? Does she want to help you find new business? If so, then you have yourself a 'Personal Walking Ambassador.'
Bob Burg
45.
What you have to give, you offer least of all through what you say; in greater part through what you do; but in greatest part through who you are.
Bob Burg