1.
Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.
David Amerland
2.
Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.
David Amerland
3.
Real search is about providing valuable information when it's really needed to those who are actually looking for it.
David Amerland
4.
The social media web is a very noisy one indeed and making sure that you are heard requires you to shout more effectively, rather than louder.
David Amerland
5.
Social media is not rocket science. This, however, does not make it easy either.
David Amerland
6.
Social media is the empowerment of the individual at the expense of the system.
David Amerland