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Dieter Rams Quotes

Dieter Rams Quotes
1.
You cannot understand good design if you do not understand people; design is made for people.
Dieter Rams

'Comprehending humanity is essential to recognising great design; design exists for people's benefit.'
2.
Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
Dieter Rams

3.
Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
Dieter Rams

Excellent design is creating something understandable and unforgettable. Substantial and impactful.
4.
Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible
Dieter Rams

5.
My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.
Dieter Rams

My soul is devoted to the specifics. I've always deemed them of greater significance than the overall view. Not a single thing can be accomplished without particulars. They are critical, forming the basis of excellence.
Similar Authors: Ralph Waldo Emerson William Shakespeare Donald Trump Mahatma Gandhi Barack Obama Rush Limbaugh Henry David Thoreau Friedrich Nietzsche Mark Twain Rajneesh Cassandra Clare C. S. Lewis Albert Einstein Oscar Wilde Thomas Jefferson
6.
One of the most significant design principles is to omit the unimportant in order to emphasize the important.
Dieter Rams

De-emphasize the trivial in favor of the essential.
7.
Having small touches of colour makes it more colourful than having the whole thing in colour.
Dieter Rams

8.
Design should not dominate things, should not dominate people. It should help people. That's its role.
Dieter Rams

Quote Topics by Dieter Rams: Design People Products Long Good Design Essentials Details Drawing Thinking Order Responsibility Made Designer Mean Quality Important Fashion Colourful Names Giving Believe Whole Care Bird Architect Should Littles Experience Ugly Criteria
9.
Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.
Dieter Rams

10.
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
Dieter Rams

11.
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
Dieter Rams

12.
I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.
Dieter Rams

13.
Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.
Dieter Rams

14.
Good design means as little design as possible.
Dieter Rams

15.
Good design is thorough, down to the last detail.
Dieter Rams

16.
People react positively when things are clear and understandable.
Dieter Rams

17.
An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.
Dieter Rams

18.
Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
Dieter Rams

19.
Question everything generally thought to be obvious.
Dieter Rams

20.
As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
Dieter Rams

21.
Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
Dieter Rams

22.
Products have to be designed in a way that they are comprehensible.
Dieter Rams

23.
We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.
Dieter Rams

24.
Good design is honest.
Dieter Rams

25.
My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.
Dieter Rams

26.
Nothing works without details. They are everything, the baseline of quality
Dieter Rams

27.
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
Dieter Rams

28.
All too much of the man-made is ugly, inefficient, depressing chaos.
Dieter Rams

29.
Good design makes a product understandable.
Dieter Rams

30.
Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.
Dieter Rams

31.
I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.
Dieter Rams

32.
Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.
Dieter Rams

33.
The design should make the product speak to you.
Dieter Rams

34.
I hate everything that is driven by fashion.
Dieter Rams

35.
I sit, I think, I make some drawings. As a designer, you cannot retire totally.
Dieter Rams

36.
As designers we have a great responsibility.
Dieter Rams

37.
I don't like computers. I still like to do my drawings by hand.
Dieter Rams

38.
There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.
Dieter Rams