1.
Only drug dealers and software companies call their customers 'users'
Edward Tufte
2.
It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.
Edward Tufte
3.
Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
Edward Tufte
4.
Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
Edward Tufte
5.
Design isn't crafting a beautiful, textured button with breathtaking animation. It's figuring out if there's a way to get rid of the button altogether.
Edward Tufte
6.
What is to be sought in designs for the display of information is the clear portrayal of complexity. Not the complication of the simple; rather the task of the designer is to give visual access to the subtle and the difficult - that is, revelation of the complex.
Edward Tufte
7.
If the statistics are boring, you've got the wrong numbers.
Edward Tufte
8.
I have stared long enough at the glowing flat rectangles of computer screens. Let us give more time for doing things in the real world...plant a plant, walk the dogs, read a real book, go to the opera.
Edward Tufte
9.
The essential test of design is how well it assists the understanding of the content, not how stylish it is.
Edward Tufte
10.
Good design is a lot like clear thinking made visual.
Edward Tufte
11.
Design cannot rescue failed content.
Edward Tufte
12.
Clutter and confusion are failures of design, not attributes of information.
Edward Tufte
13.
The world is complex, dynamic, multidimensiona l;
the paper is static, flat. How are we to represent
the rich visual world of experience and
measurement on mere flatland?
Edward Tufte
14.
Simple design, intense content.
Edward Tufte
15.
If your words or images are not on point, making them dance in color won't make them relevant.
Edward Tufte
16.
There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
Edward Tufte
17.
In general, I think audiences are a lot smarter than people think. So, it's not "know your audience", it's "respect your audience, and really know your content".
Edward Tufte
18.
The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.
Edward Tufte
19.
Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.
Edward Tufte
20.
The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
Edward Tufte
21.
What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.
Edward Tufte
22.
There are only two industries that refer to their customers as 'users'.
Edward Tufte
23.
Make all visual distinctions as subtle as possible, but still clear and effective.
Edward Tufte
24.
The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
Edward Tufte
25.
The world is much more interesting than any one discipline.
Edward Tufte
26.
Above all else show the data.
Edward Tufte
27.
Good design is clear thinking made visible, bad design is stupidity made visible
Edward Tufte
28.
An open mind but not an empty head.
Edward Tufte
29.
The most common user action on a Web site is to flee.
Edward Tufte
30.
Here's the general theory: To clarify, add detail. Imagine that. To clarify, add detail. And clutter and overload are not an attribute of information, they are failures of design. If the information is in chaos, don't start throwing out information, instead fix the design.
Edward Tufte
31.
The minimum we should hope for with any display technology is that it should do no harm.
Edward Tufte
32.
PowerPoint presentations too often resemble a school play - very loud, very slow, and very simple.
Edward Tufte
33.
What this means is that we shouldn't abbreviate the truth but rather get a new method of presentation.
Edward Tufte
34.
A curious consequence is that I have become a minor celebrity.
Edward Tufte
35.
I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
Edward Tufte
36.
If you like overheads, you'll love PowerPoint.
Edward Tufte
37.
We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
Edward Tufte
38.
A metaphor for good information design is a map. Hold any diagram against a map and see how it compares.
Edward Tufte
39.
The point of the essay is to change things.
Edward Tufte
40.
Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
Edward Tufte
41.
My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided.
Edward Tufte
42.
My father worked for governments all his life as an engineer and public works director.
Edward Tufte
43.
Beautiful Evidence is about the theory and practice of analytical design.
Edward Tufte
44.
I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.
Edward Tufte
45.
The leading edge in evidence presentation is in science; the leading edge in beauty is in high art.
Edward Tufte
46.
Clutter is not a property of information. Clutter is a failure of design.
Edward Tufte
47.
The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
Edward Tufte
48.
I think it is important for software to avoiding imposing a cognitive style on workers and their work.
Edward Tufte
49.
I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.
Edward Tufte
50.
The world is generally multivariate
Edward Tufte
