1.
What you do is what matters, not what you think or say or plan.
Jason Fried
2.
Unless you are a fortune-teller, long-term business planning is a fantasy.
Jason Fried
3.
"Simple" is a tricky word, it can mean a lot of things. To us, it just means clear. That doesn't always mean total reduction, or minimalism - sometimes, to make things clearer, you have to add a step.
Jason Fried
4.
What matters is: Are you profitable? Are you building something great? Are you taking care of your people? Are you treating your customers well?
Jason Fried
5.
Every time something slips through the cracks, the cracks get bigger.
Jason Fried
6.
The best feature of a product should really be the customer service.
Jason Fried
7.
"Easy" is a word that's used to describe other people's jobs.
Jason Fried
8.
Customers don't just buy a product - they switch from something else. And customers don't just leave a product - they switch to something else
Jason Fried
9.
How can you expect someone to get a good day's work if they are interrupted all day?
Jason Fried
10.
It's simple until you make it complicated.
Jason Fried
11.
The only two people who can give you real feedback about your product are people who just purchased it and people who have just canceled.
Jason Fried
12.
You don't need to win every medal to be successful.
Jason Fried
13.
The design is done when the problem goes away.
Jason Fried
14.
[Facebook and Twitter] aren't the real problems in the office. The real problems are what I like to call the M&Ms, the Managers and the Meetings.
Jason Fried
15.
No is easier to do. Yes is easier to say.
Jason Fried
16.
Before you dismiss a beginner's work, remember how much you sucked when you started. You probably sucked worse, actually.
Jason Fried
17.
We also get thousands of suggestions. The default answer is always no.
Jason Fried
18.
Projections are just bullshit. They're just guesses.
Jason Fried