1.
The designer's role in the development, application and protection of the trademark may be described as pre-creative, creative and post-creative.
Lester Beall
2.
3 requirements for a good designer: 1. genuine knowledge and love of great design. 2. sound knowledge of principles and techniques of communication. 3. heart (passion).
Lester Beall
3.
A designer…has the true responsibility to give his audiences not what they think they want, for this is almost invariably the usual, the accustomed, the obvious, and hence, the unspontaneous. Rather, he should provide that quality of thought and intuition which rejects the ineffectual commonplace for effectual originality.
Lester Beall
4.
Applied good taste is a mark of good citizenship. Ugliness is a from of anarchy.. ugly cities, ugly advertising, ugly lives produce bad citizens.
Lester Beall
5.
The moment clients realize that revisions are not an all-you-can-eat buffet, suddenly they realize they are not hungry.
Lester Beall
6.
Anyone interested in design must be interested in other fields of expression - theater, ballet, photography, literature, music.
Lester Beall
