1.
Conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure.
Thorstein Veblen
2.
The basis on which good repute in any highly organized industrial community ultimately rests is pecuniary strength; and the means of showing pecuniary strength, and so of gaining or retaining a good name, are leisure and a conspicuous consumption of goods.
Thorstein Veblen
3.
In point of substantial merit the law school belongs in the modern university no more than a school of fencing or dancing.
Thorstein Veblen
4.
Labor wants pride and joy in doing good work, a sense of making or doing something beautiful or useful - to be treated with dignity and respect as brother and sister.
Thorstein Veblen
5.
The thief or swindler who has gained great wealth by his delinquency has a better chance than the small thief of escaping the rigorous penalty of the law.
Thorstein Veblen
6.
Only individuals with an aberrant temperament can in the long run retain their self-esteem in the face of the disesteem of their fellows.
Thorstein Veblen
7.
The abjectly poor, and all those person whose energies are entirely absorbed by the struggle for daily sustenance, are conservative because they cannot afford the effort of taking thought for the day after tomorrow; just as the highly prosperous are conservative because they have small occasion to be discontented with the situation as it stands today.
Thorstein Veblen
8.
The quasi-peaceable gentleman of leisure, then, not only consumes of the staff of life beyond the minimum required for subsistence and physical efficiency, but his consumption also undergoes a specialisation as regards the quality of the goods consumed. He consumes freely and of the best, in food, drink, narcotics, shelter, services, ornaments, apparel, weapons and accoutrements, amusements, amulets, and idols or divinities.
Thorstein Veblen
9.
The possession of wealth confers honor; it is an invidious distinction.
Thorstein Veblen
10.
The dog commends himself to our favor by affording play to our propensity for mastery
Thorstein Veblen
11.
As a matter of selective necessity, man is an agent. He is, in his own apprehension, a centre of unfolding impulsive activity-'teleological activity.' He is an agent seeking in every act the accomplishment of some concrete, objective, impersonal end. By force of being such an agent, he is possessed of a taste for effective work, and a distaste for futile effort.
Thorstein Veblen
12.
Born in iniquity and conceived in sin, the spirit of nationalism has never ceased to bend human institutions to the service of dissension and distress.
Thorstein Veblen
13.
Socialism is a dead horse.
Thorstein Veblen
14.
The requirement of conspicuous wastefulness is... present as a constraining norm selectively shaping and sustaining our sense of what is beautiful.
Thorstein Veblen
15.
A protective tariff is a typical conspiracy in restraint of trade.
Thorstein Veblen
16.
All business sagacity reduces itself in the last analysis to judicious use of sabotage.
Thorstein Veblen
17.
Abstention from labor is the conventional evidence of wealth and is therefore the conventional mark of social standing.
Thorstein Veblen
18.
The addiction to sports, therefore, in a peculiar degree marks an arrested development in man's moral nature.
Thorstein Veblen
19.
The chief use of servants is the evidence they afford of the master's ability to pay.
Thorstein Veblen
20.
No one travelling on a business trip would be missed if he failed to arrive.
Thorstein Veblen
21.
Invention is the mother of necessity.
Thorstein Veblen
22.
The walking stick serves the purpose of an advertisement that the bearer's hands are employed otherwise than in useful effort, and it therefore has utility as an evidence of leisure.
Thorstein Veblen
23.
It is always sound business to take any obtainable net gain, at any cost, and at any risk to the rest of the community.
Thorstein Veblen
24.
Instead of investing in the goods as they pass between producer and consumer, as the merchant does, the businessman now invests in the processes of industry.
Thorstein Veblen
25.
In itself and in its consequences the life of leisure is beautiful and ennobling in all civilised men's eyes.
Thorstein Veblen
26.
The institution of a leisure class has emerged gradually during the transition from primitive savagery to barbarism; or more precisely, during the transition from a peaceable to a consistently warlike habit of life.
Thorstein Veblen
27.
These various habits of thought, or habitual expressions of life, are all phases of the single life sequence of the individual; therefore a habit formed in response to a given stimulus will necessarily affect the character of the response made to other stimuli. A modification of human nature at any one point is a modification of human nature as a whole.
Thorstein Veblen
28.
There are few things that so touch us with instinctive revulsion as a breach of decorum.
Thorstein Veblen
29.
It frequently happens that an element of the standard of living which set out with being primarily wasteful, ends with becoming, in the apprehension of the consumer, a necessary of life.
Thorstein Veblen
30.
While the proximate ground of discrimination may be of another kind, still the pervading principle and abiding test of good breeding is the requirement of a substantial and patent waste of time.
Thorstein Veblen
31.
With the exception of the instinct of self-preservation, the propensity for emulation is probably the strongest and most alert and persistent of the economic motives proper.
Thorstein Veblen
32.
Into the cultural and technological system of the modern world, the patriotic spirit fits like dust in the eyes and sand in the bearings. Its net contribution to the outcome is obscuration, distrust, and retardation at every point where it touches the fortunes of modern mankind.
Thorstein Veblen
33.
From the ownership of women the concept of ownership extends itself to include the products of their industry, and so there arises the ownership of things as well as of persons.
Thorstein Veblen
34.
In the rare cases where it occurs, a failure to increase one's visible consumption when the means for an increase are at hand is felt in popular apprehension to call for explanation, and unworthy motives of miserliness are imputed.
Thorstein Veblen
35.
In aesthetic theory it might be extremely difficult, if not quite impracticable, to draw a line between the canon of classicism, or regard for the archaic, and the canon of beauty.
Thorstein Veblen
36.
The domestic life of most classes is relatively shabby, as compared with the éclat of that overt portion of their life that is carried on before the eyes of observers.
Thorstein Veblen
37.
The early ascendancy of leisure as a means of reputability is traceable to the archaic distinction between noble and ignoble employments. Leisure is honourable and becomes imperative partly because it shows exemption from ignoble labour.
Thorstein Veblen
38.
The taste of the more recent accessions to the leisure class proper and of the middle and lower classes still requires a pecuniary beauty to supplement the aesthetic beauty, even in those objects which are primarily admired for the beauty that belongs to them as natural growths.
Thorstein Veblen
39.
In order to stand well in the eyes of the community, it is necessary to come up to a certain, somewhat indefinite, conventional standard of wealth.
Thorstein Veblen
40.
The changing styles are the expression of a restless search for something which shall commend itself to our aesthetic sense; but as each innovation is subject to the selective action of the norm of conspicuous waste, the range within which innovation can take place is somewhat restricted. The innovation must not only be more beautiful, or perhaps oftener less offensive, than that which it displaces, but it must also come up to the accepted standard of expensiveness.
Thorstein Veblen
41.
It is a matter of course and of absolute necessity to the conduct of business, that any discretionary businessman must be free to deal or not to deal in any given case; to limit or withhold the equipment under his control, without reservation. Business discretion and business strategy, in fact, has no other means by to work out its aims. So that, in effect, all business sagacity reduces itself in the last analysis to judicious use of sabotage.
Thorstein Veblen
42.
The individual's habits of thought make an organic complex, the trend of which is necessarily in the direction of serviceability to the life process. When it is attempted to assimilate systematic waste or futility, as an end in life, into this organic complex, there presently supervenes a revulsion.
Thorstein Veblen
43.
So soon as the possession of property becomes the basis of popular esteem, therefore, it becomes also a requisite to that complacency which we call self-respect.
Thorstein Veblen
44.
Conservatism is the maintenance of conventions already in force.
Thorstein Veblen
45.
Beauty is commonly a gratification of our sense of costliness masquerading under the name of beauty.
Thorstein Veblen
46.
The first duty of an editor is to gauge the sentiment of his reader, and then to tell them what they like to believe.
Thorstein Veblen
47.
The visible imperfections of hand-wrought goods, being honorific, are accounted marks of superiority in point of beauty, or serviceability, or both.
Thorstein Veblen
48.
It is much more difficult to recede from a scale of expenditure once adopted than it is to extend the accustomed scale in response to an accession of wealth.
Thorstein Veblen
49.
A standard of living is of the nature of habit. ...it acts almost solely to prevent recession from a scale of conspicuous expenditure that has once become habitual.
Thorstein Veblen
50.
Conservatism, being an upper-class characteristic, is decorous; and conversely, innovation, being a lower-class phenomenon, is vulgar. ...Innovation is bad form.
Thorstein Veblen