Bruce Mau Quotes

When the outcome drives the process we will only ever go where we've already been. If process drives the outcome we may not know where we're going, but we will know we want to be there.

Today is the child of yesterday and the parent of tomorrow. The work you produce today will create your future.

You have to be willing to grow. Growth is different from something that happens to you: You produce it. You live it. The prerequisites for growth are the openness to experience events and the willingness to be changed by them.

The wrong answer is the right answer in search of a different question.

Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

The fundamental idea of design is to make the world a better place.

When everything is connected to everything else, for better or for worse, everything matters.

The word ‘studio’ is derives from ‘study’. Our object is not to know the answers before we do the work. It’s to know them after we do it.

For most of us, design is invisible. Until it fails

I'm interested in the moment when two objects collide and generate a third. The third object is where the interesting work is.

Massive Change is not about the world of design; it's about the design of the world.

No longer associated simply with objects and appearances, design is increasingly understood in a much wider sense as the human capacity to plan and produce desired outcomes.

Imitate. Don’t be shy about it. Try to get as close as you can. You'll never get all the way, and the separation might be truly remarkable.

Don't clean your desk. You might find something in the morning that you can't see tonight.

Make your own tools. Hybridize your tools in order to build unique things. Even simple tools that are your own can yield entirely new avenues of exploration. Remember, tools amplify our capacities, so even a small tool can make a big difference.

Now that we can do anything what will we do?

To invent something you have to be removed from the world. In order to have liberty to imagine something better, you need to step outside for a while.

Don’t be cool. Cool is conservative fear dressed in black.

Forget about good. Good is a known quantity. Good is what we all agree on. As long as you stick to good, you'll never have real growth.

Design the life that you want to live.

Most of the time, we live our lives within these invisible systems, blissfully unaware of the artificial life, the intensely designed infrastructures that support them.

What is the focus of the new image infrastructure? Attention. It's all designed for capturing, tracking, quantifying, manipulating, holding, buying, selling and controlling attention.

The deeper you go the more likely you will discover something of value

For me, sensibility is the location of talent. Sensibility comes first because only with the right kind of sensibility is talent useful. I've met many people who are extraordinarily talented but have no capacity to go outside of themselves or their field. I love those people, but they would not succeed in our culture.