1.
Marketing is too important to be left to the marketing department.
David Packard
2.
Take risks. Ask big questions. Don't be afraid to make mistakes; if you don't make mistakes, you're not reaching far enough.
David Packard
3.
Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a companys existence, if the company is any good. But a result is not a cause. We have to go deeper and find the real reason for our being.
David Packard
4.
Avoid openly trying to reform people. Every man knows he is imperfect, but he doesn't want someone else trying to correct his faults. If you want to improve a person, help him embrace a higher working goal-a standard, an ideal-and he will do his own 'making over' far more effectively than you can do it for him.
David Packard
5.
The greatest success goes to the person who is not afraid to fail in front of even the largest audience.
David Packard
6.
The betterment of society is not a job to be left to a few. It's a responsibility to be shared by all.
David Packard
7.
People, materials, facilities, money, and time are the resources available to us for conducting our business. By applying our skills, we turn these resources into useful products and services. If we do a good job, customers pay us more for our products than the sum of our costs in producing and distributing them. This difference, our profit, represents the value we add to the resources we utilize.
David Packard
8.
Management by Walking Around
David Packard
9.
To remain static is to lose ground.
David Packard
10.
More organizations die of indigestion than starvation
David Packard
11.
Profit is not the proper end and aim of management - it is what makes all of the proper ends and aims possible
David Packard