1.
The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).
Faith Popcorn
2.
Too many marketers assume that future will hold back and wait until they're ready for it. It won't.
Faith Popcorn
3.
Send me out into another life. But get me back for supper.
Faith Popcorn
4.
The future bears a resemblance to the past, only more so.
Faith Popcorn
5.
Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.
Faith Popcorn
6.
America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.
Faith Popcorn
7.
If the vision is there, the means will follow.
Faith Popcorn
8.
You can trust a crystal ball about as far as you can throw it.
Faith Popcorn
9.
Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.
Faith Popcorn
10.
The cliches of a culture sometimes tell the deepest truths.
Faith Popcorn
11.
We can never give up the belief that the good guys always win. And that we are the good guys.
Faith Popcorn
12.
To offset a depersonalized society, consumers crave recognition of their individuality.
Faith Popcorn
13.
Just before consumers stop doing something, they do it with a vengeance.
Faith Popcorn
14.
We are hungry for things that have touched human hands.
Faith Popcorn
15.
Women are opening businesses at twice the rate of men ... Forty percent of businesses will be owned by women. Women are saying, I don't belong in this company. I'm sick of fighting this battle.
Faith Popcorn
16.
It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.
Faith Popcorn
17.
This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.
Faith Popcorn
18.
Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.
Faith Popcorn
19.
Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.
Faith Popcorn