2.
I don't need headlines. For me, it's the truth that matters.
Geert Wilders
3.
You don't have to make the headlines to make a difference.
S. Truett Cathy
4.
Let the other fellow get the headlines. I'll take the laws.
Sam Rayburn
5.
The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
Claude C. Hopkins
6.
I never write fewer than sixteen headlines for a single advertisement.
David Ogilvy
7.
Whenever you analyse anyone who has had any success and they're in the headlines, you will find they are human and make mistakes. I'm certainly that and I've made a lot of mistakes.
Jeffrey Archer
8.
Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.
John Caples
9.
Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.
Bill Walsh
10.
It follows that unless your headline sells your product, you have wasted 90 percent of your money.
David Ogilvy
11.
Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.
John Caples
13.
A good headline can make an advertisement good even if the picture is poor.
John Caples
14.
I don't want a headline saying 'Kennedy suggests this or implies that.'
Charles Kennedy
15.
I'm not James Bond. There's your headline! It's very clear to me that he's the furthest from my character that it's possible to be. It's somebody I play.
Daniel Craig
16.
An advertisement will be a good one - that is if the headline is really a "stopper."
John Caples
17.
If you are going to emphasize certain words in the headline, be sure that they are the words that say something.
John Caples
19.
A long headline that really says something is more effective than a brief heading that says nothing.
John Caples
20.
Today's headlines and history's judgement are not the same.
Condoleezza Rice
21.
Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience.
John Caples
22.
You couldnt make headlines with raised eyebrows
Vakill
23.
The headlines are never in the news! And so, what I am saying is the news is never on the headlines
Sahndra Fon Dufe
24.
Headlines don't sell papes. Newsies sell papes.
Jack Kelly
25.
You have to get a great headline to attract attention in your blog - it's about the lure - not the rod.
Michael Hyatt
26.
A good quotation must be a complete entity. It must be like a headline - sharp, clear, whole.
Ayn Rand
27.
The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.
David Ogilvy
29.
Tough talk often draws headlines, but war rarely conforms to slogans.
Barack Obama
30.
We do have freedom of speech, but if you say the wrong word, it looks like it makes headlines. So everybody has to be very careful.
Joe Arpaio
31.
I don't need a sensationalized headline to sell music or to bring attention to my music. It's the music and it's always been about the music.
Big Boi
32.
These days, it takes only seconds - seconds - for a picture, a photo, to suddenly become an international headline.
Leon Panetta
33.
You are reading a bold and universal headline which says ,’I am here, I am here, I am here.
Kurt Vonnegut
34.
Chris Christie's rise in politics in New Jersey, in many ways, was built on his takedown of Charles Kushner. He got national headlines for that prosecution.
Steve Kornacki
35.
The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
John Caples
36.
In this age of 24-7 headlines, the term 'newsweekly' seems almost quaint.
Graydon Carter
37.
I have enjoyed anchoring at 'Headline News' but have decided that it is time for me to make a change in my daily professional life.
Andrea Thompson
38.
The headline here is not that a woman exposed a breast. It is, rather, that a breast exposed a woman.
Leonard Pitts
39.
'Boldly going where hundreds have gone before' does not make headlines.
Neil deGrasse Tyson
40.
Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished.
John Caples
41.
Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!
Ted Nicholas
43.
Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
David Ogilvy