1.
Bring the best of your Authentic Self to every opportunity.
John Jantsch
2.
Perhaps the most important marketing step any business can take is to discover a way to be different.
John Jantsch
3.
A thrilled customer is the most potent marketing asset your organization can leverage.
John Jantsch
4.
Create something people want to share.
John Jantsch
5.
Branding is the art of becoming knowable, likable and trustable.
John Jantsch
6.
Listening is the new prospecting.
John Jantsch
7.
When it comes to lead referral generation,
the customer experience is it.
John Jantsch
8.
The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.
John Jantsch
9.
You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.
John Jantsch
10.
Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.
John Jantsch
11.
Develop a capacity for things like purpose, love, wonder, courage, and grace.
John Jantsch
