Marketing Quotes

If you make listening and observation your occupation you will gain much more than you can by talk.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Everyone sees what you appear to be, few experience what you really are.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Marketing is a race without a finishing line

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.

The great myth is the manager as orchestra conductor. It's this idea of standing on a pedestal and you wave your baton and accounting comes in, and you wave it somewhere else and marketing chimes in with accounting, and they all sound very glorious. But management is more like orchestra conducting during rehearsals, when everything is going wrong.

The internet is super smart. If you do something that is cool, that's actually worth people's time, then they'll adopt it. If you do something that's not cool and sucks, you can spend as many marketing dollars as you want, [they] just won't

Always deliver more than expected.

Don't use big words. They mean so little.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

The more informative your advertising, the more persuasive it will be.

Those who stop marketing to save money are like those who stop a clock to save time.

If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.

Everyone lives by selling something.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

It has to be acknowledged that in capitalist society, with its herds of hippies, originality has become a sort of fringe benefit, a mere convention, accepted obsolescence, the Beatnik model being turned in for the Hippie model, as though strangely obedient to capitalist laws of marketing.

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

Marketing is too important to be left to the marketing department.

Don’t optimize for conversions, optimize for revenue.

Marketing is everything and everything is marketing.

The key ingredient to better content is separating the single from the stream.

You can't sell anything if you can't tell anything.

I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.

Building on exhaustive research and probing into such diverse enterprises as textbook production and marketing, public education, and state-level politics, Adam R. Shapiro has situated the Scopes trial within a much broader context than any scholar before him. Trying Biology also demonstrates how ideologues have used differing interpretations of the Scopes trial to advance their agendas. By situating the trial within this much broader framework, the author has significantly enlarged our understanding of the conversations between religion and science in twentieth-century America.

Their marketing strategy had to be changed to the young people. That's who buys the beer.

If your business is not on the Internet, then your business will be out of business.

If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.

Your brand is what people say about you when you're not in the room

The aim of marketing is to make selling superfluous.

You must make the product interesting, not just make the ad different.

We are selling dreams. We are merchants of happiness.

Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you.

Bring the best of your Authentic Self to every opportunity.

Business is not about money. It's about making dreams come true for others and for yourself.

Pop culture is not about depth. It's about marketing, supply and demand, consumerism.

To know your Enemy, you must become your Enemy.

The way you can understand all of the Social Media is as the creation of a new kind of public space.

We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.

I think putting labels on people is just an easy way of marketing something you don't understand.

The future of content marketing is in your hands.

We have reached a strange new place in marketing when tweets become full-page print ads.

Twitter is not a technology. It's a conversation and it's happening with or without you.

Advertising is an environmental striptease for a world of abundance.

Web analytics is a fire extinguisher. Your website is on fire and you're burning cash.