1.
What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.
Miuccia Prada
 
2.
Women always try to tame themselves as they get older, but the ones who look best are often a bit wilder.
Miuccia Prada
 
3.
You cannot do something just for the money. You have to do things you believe in and eventually you will make money.
Miuccia Prada
 
4.
Ugly is attractive, ugly is exciting. Maybe because it is newer. The investigation of ugliness is, to me, more interesting than the bourgeois idea of beauty. And why? Because ugly is human.
Miuccia Prada
 
5.
I always wanted to be different. I always wanted to be first.
Miuccia Prada
 
    
6.
What you wear represents you to the world, especially now, when communication between people is so fast. Fashion is a universal language that everyone understands.
Miuccia Prada
 
7.
You have to embrace the world if you want to live in it now.
Miuccia Prada
 
8.
What interests me most is when a work of art is no longer just an object, but also touches reality and life.
Miuccia Prada
 
    
9.
We, as designers, have a job with so many possibilities and connections. We are connected to so many different portals, from art to movies to music to design. Fashion is always evolving. Actually, the field is huge. I don't think there is another profession that is so open to so many possibilities.
Miuccia Prada
 
10.
I always loved aesthetics. Not particularly fashion, but an idea of beauty.
Miuccia Prada
 
11.
Daring to wear something different takes effort.
Miuccia Prada
 
12.
You need to have dignity towards how you are, how you dress, how you behave. Very important.
Miuccia Prada
 
13.
Basically I'm trying to make men more sensitive and women stronger.
Miuccia Prada
 
14.
Fashion is instant language.
Miuccia Prada
 
15.
Designing for me is a very complex process. There are many ideas that I want to express in one object, very often contradictory. The creative process in Miu Miu is completely different from that of Prada. Miu Miu is not as complicated and thought out as Prada. Rather than being young, Miu Miu is immediate Prada is very sophisticated and considered; Miu Miu is much more naive. The solution, when I am working on Miu Miu, has to come immediately, instinctively, spontaneously with whatever is available at the moment. If I think three times, I stop.
Miuccia Prada
 
16.
I’ve never wanted to be called an artist. The term itself seems old-fashioned. It’s a term that does not relate to modern times. And it’s too confining. What I love about fashion is its accessibility and its democracy. Everyone wears it, and everyone relates to it.
Miuccia Prada
 
17.
I want to make clothes that are beautiful of course, but also clothes that are interesting and considered and intelligent and not out of place.
Miuccia Prada
 
18.
Women often don't want to admit that they like fashion. And yet fashion enthralls everyone, from the taxi driver to the mega-intellectual. I have often asked myself why this is. I don't know the answer.
Miuccia Prada
 
19.
If I have done anything, it is to make ugly appealing. In fact, most of my work is concerned with destroying—or at least deconstructing—conventional ideas of beauty, of the generic appeal of the beautiful, glamorous, bourgeois woman. Fashion fosters clichés of beauty, but I want to tear them apart.
Miuccia Prada
 
20.
My idea is always to avoid nostalgia.
Miuccia Prada
 
21.
It's still feminine, but not in a romantic way. It's all about masculine and feminine, and being strong.
Miuccia Prada
 
22.
We will always buy clothes because they let us live our dreams.
Miuccia Prada
 
23.
I would say there is no Prada woman. I'm interested in women in general. I don't have any kind of preference.
Miuccia Prada
 
24.
You have to always work against what you did before, and even against your taste.
Miuccia Prada
 
25.
I always believe in doing new things and using new materials that I have never used or that I didn't like for a long time.
Miuccia Prada
 
26.
The only way to do something in depth is to work hard.
Miuccia Prada
 
27.
I love uniforms because they allow you to hide. No one knows what you are thinking, so it's a very appropriate and correct way to be yourself.
Miuccia Prada
 
28.
When I talk with people, I don't even see what they are wearing . . . No, I recognize it if it's something particularly nice and interesting. I see the exception.
Miuccia Prada
 
29.
I am interested in communicating with the world by selling to many people.
Miuccia Prada
 
30.
It's horrible when people are only interested in buying labels, because it doesn't bring them the happiness they think it will.
Miuccia Prada
 
31.
The only way to do something in depth is to work hard. The moment you start being in love with what you're doing, and thinking it's beautiful or rich, then you're in danger.
Miuccia Prada
 
32.
I don't believe in people who think that clothes are not important.
Miuccia Prada
 
33.
When I design and wonder what the point is, I think of someone having a bad time in their life. Maybe they are sad and they wake up and put on something I have made and it makes them feel just a bit better. So, in that sense, fashion is a little help in the life of a person. But only a little.
Miuccia Prada
 
34.
Fashion fosters cliches of beauty, but I want to tear them apart.
Miuccia Prada
 
35.
I once tried to make lace - which has been a great obsession of women - unsexy. And I achieved it.
Miuccia Prada
 
36.
Because of the Prada name, I can do things that people normally would not care about in the culture. I can have an exhibit by some forgotten artist who I love, and because it's Prada, people will come see it.
Miuccia Prada
 
37.
You want to be understood by the sophisticated few but you also have to be more loud somehow, otherwise your message doesn't go through.
Miuccia Prada
 
38.
Prada is something that should be so mundane, like clothes.
Miuccia Prada
 
39.
The fashion world is very active and generous, despite the fact that it is not very well respected - or at least not as much as it should be.
Miuccia Prada
 
40.
I don't like things that are obvious and so I always try to introduce something that is wrong, something that is different. Just
 beauty by itself is too easy.
Miuccia Prada
 
41.
People ask me how can I be stylish, how can I be elegant and what can I wear? My only answer is study! You have to learn.
Miuccia Prada
 
42.
I think more and more, if you live in the current world - and live internationally - it's all a mix of interests, and the same people who are interested in fashion are also interested in movies, art, and culture.
Miuccia Prada
 
43.
Ugly is attractive. Ugly is exciting.
Miuccia Prada
 
44.
I like the irony in my work.
Miuccia Prada
 
45.
Seduction is a matter of feelings and people opening themselves. I don't think it's something tricky - it's being human. And everybody is seduced by something different.
Miuccia Prada
 
46.
I try to make women feel more powerful without losing their femininity.
Miuccia Prada
 
47.
With women, the more unhappy they are, the more undressed they are.
Miuccia Prada
 
48.
Clothes can be important. I am learning this. For instance, often when I design and I wonder what is the point, I think of someone having a bad time in their life.
Miuccia Prada
 
49.
I am in a key moment. I kind of understand that I have to use my work more completely without being ashamed.
Miuccia Prada
 
50.
I love clothes. Maybe I can say I don't love fashion, but I love clothes completely.
Miuccia Prada